Favorite Sites
Web sites of marketing faculty and authors I've worked with:
Bob A. Cooper's blog on Driving Organic Growth
Mohan Sawhney, professor at Kellogg School of Management
"Made to Stick" authors Chip and Dan Heath provide insights into why some ideas survive and others die.
John Rosen and AnnaMaria Turano, two strategic marketing consultants, just published Stopwatch Marketing about the importance of the "time factor" in purchasing decisions.
Comments or questions?
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