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Marketing Excellence

What is Marketing Excellence?

I am in the fortunate situation being able to work together with some of the thought leaders in the marketing world. They all have their own way of defining "marketing excellence".

However, all of them share the view that the customer needs to be at the center of all efforts in order to achieve marketing excellence.

Whether product design, marketing communications or service is concerned, in customer-centric organizations the target audience always serves the point of reference and drives outcomes and actions.

Marketing Excellence Blog

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Favorite Sites

Web sites of marketing faculty and authors I've worked with:

Bob A. Cooper's blog on Driving Organic Growth
Mohan Sawhney, professor at Kellogg School of Management

Andy Sernovitz, author of "Word of Mouth Marketing" and CEO of GasPedal

Ben McConnell & Jackie Huba, authors of "Creating Customer Evangelists" and "Citizen Marketers"

Charles H. Green, co-author of "The Trusted Advisor" and "Trust-Based Selling"

Andrew Abela, founder at Extreme Presentation (TM) and professor at Catholic University of America, founding managing director of the Marketing Leadership Council

Rajiv Grover, professor at the University of Georgia and leading a group of top scholars to create a textbook entitled, “Essential Marketing Knowledge … And Wisdom”

Nick Baggott's blog on CRM and Digital Marketing

"Made to Stick" authors Chip and Dan Heath provide insights into why some ideas survive and others die.

John Rosen and AnnaMaria Turano, two strategic marketing consultants, just published Stopwatch Marketing about the importance of the "time factor" in purchasing decisions.

Comments or questions?

Send me an e-mail: eckhart@eckhartboehme.com

I assume no responsibility for content appearing on other Web sites.

Welcome!

Eckhart Boehme, Marketing Professional (Site is in BETA)